Introduction to Media Form
We live in a media-saturated world.
You might have a television screen in your bedroom so you can watch the latest episode of your favourite programme. Of course, there are the inevitable advertisement breaks unless you are paying for an on-demand service. While you listen to a new song on the radio or a stream a podcast on your computer, you might scroll up and down the feeds on your social media platforms. You might research some homework on the internet or take an interactive quiz created by your teacher. There is always a new computer game vying for your attention. You might even read a book or magazine.
Step outside and you will be surrounded by posters, billboards and advertisements on the sides of buses. Perhaps, you still enjoy playing “Pokémon Go”! It will not be long before you are holding your phone up to a shop window and experiencing augmented reality.
These are all media products. Any print publication, image, interactive electronic media, or audio-visual recording can be considered a media text. How texts are constructed will depend on the style and genre.
In this section, we are going to explore the codes and conventions of different media forms, including print, moving image and online texts.