Popular Semiotics Guides

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Introduction to Semiotics


Semiotics is the study of the signs and codes we use to communicate with each other and the world. It is also a great way to analyse how the words, sounds and images in a media text combine to create meaning.

Media texts can be informative and educational. Entertaining. Thought-provoking and persuasive. Of course, they might also be misleading. By identifying the different elements in the narrative, you will develop your understanding of the techniques used by producers to engage the audience.

Key Concepts in Semiotics

Structuralism and Semiotics

Postmodernism and Semiotics

Exam Practice

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The best way to develop your understanding of the key concepts in semiotics is to apply the different approaches to a broad range of media products. The following texts are a good place to start.