Media Studies Perspectives and Theories
Introduction
Media theories are useful tools to help us analyse and evaluate the complex relationships between the media and society. Some approaches consider the economic influences on media production. Other theories look at how media messages reflect and shape our cultural values and beliefs. It is also important to critically assess the impact the media has on the audience’s behaviour.
If you want a deeper and more rigorous understanding of these issues, you need the right critical frameworks to examine the construction and circulation of media texts.
