Semiotics
An introduction to how we use signs to communicate with each other and the world.
Introduction
Semiotics is the study of the signs and codes we use to communicate with each other and the world. It is also a great way to analyse how the words, sounds and images in a media text combine to create meaning.
Media texts can be informative and educational. Entertaining. Thought-provoking and persuasive. Of course, they might also be misleading. By identifying the different elements in the narrative, you will develop your understanding of the techniques used by producers to engage the audience.
Contents
Ferdinand de Saussure
Roland Barthes
Develop your knowledge and understanding of how narratives are constructed.
Charles Peirce
Louis Hjelmslev
Important Concepts
Structuralism
Postmodernism and Semiotics
The Characteristics of Postmodernism
Semiotics Exam Practice
The best way to develop your understanding of the key concepts in semiotics is to apply the different approaches to a broad range of media products. The following texts are a good place to start.
Search
Key Concepts
Sponsored
Recently Added
Sponsored