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Media Studies
We need to understand and evaluate our relationship with the media because it plays such a significant role in society and shapes our perceptions of the world. Media studies gives us the tools to critically assess the themes, representations, and ideologies encoded within media messages. There are also critical frameworks to help us explore the economic and cultural factors that influence media production.
We need to think about how the media impacts our lives.
Media Theory
Some media theories focus on the construction of meanings and representations. Other frameworks explore how audiences engage with content and the economic forces shaping the media texts. You can develop a more critical understanding of these complex interactions by applying appropriate theoretical approaches that reveal how media texts are constructed, distributed, and received.
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